Consider a product that that you are loyal to, that is part of your personal brand.
Respond to the following in a minimum of 175 words:
- Consider a product that that you are loyal to, that is part of your personal brand.
- Define one of these essential concepts in branding from the course readings or other credible sources:
- Brand equity
- Brand awareness
- Brand loyalty
- Perceived quality
- Brand associations
- Brand assets
- Explain how the branding concept you described and the overall brand influences your loyalty to the product.
- Explain how understanding branding can help you be a better consumer and marketer.