Multiple Choice Marketing (MKT3151.E1) Assignment Week 8 DIRECTIONS · There is a total of 20 questions related to your reading and videos. · Each questi

Marketing (MKT3151.E1)

Assignment Week 8

DIRECTIONS

· There is a total of 20 questions related to your reading and videos.

· Each question is worth 5 points each for a total of 100 points.

· Respond to each of the multiple-choice questions by typing an “X” in the field to the left of your answer.


Question 1

A focus group is considered __________ research.

(Place an “X” in the field to the left of your answer)

Qualitative

Quantitative

Question 2

Big data can help marketers to ___________.

(Place an “X” in the field to the left of your answer)

understand the loyalty of a consumer.

test the viability of a product.

identify if their product will sell at a certain price.

see purchasing patterns over long periods of time.

Question 3

Which of the following is a quantitative research method?

(Place an “X” in the field to the left of your answer)

Survey

Focus Group

Shop-Along

Usability Test

Question 4

Which of the following is a characteristic of quantitative research?

(Place an “X” in the field to the left of your answer)

Uncovers motivations to purchasing actions

Uses observational data

Uses statistical data

Is exploratory

Question 5

Data that is acquired by tracking and recording a consumer’s activities is called __________ data.

(Place an “X” in the field to the left of your answer)

Observed

Volunteered

Inferred

Appended

Question 6

An online poll is considered __________ research.

(Place an “X” in the field to the left of your answer)

Qualitative

Quantitative

Question 7

Which of the following is
not
one of the main steps in the marketing research process?

(Place an “X” in the field to the left of your answer)

Develop a research plan

Identify the technique

Define the problem

Report the findings



Question 8

True or False, 2nd party data can be another organization’s 1st party data.

(Place an “X” in the field to the left of your answer)

True

False



Question 9

Qualitative research is about ____________.

(Place an “X” in the field to the left of your answer)

Having a large number of participants to determine numerical results.

Understanding motivations of participants.

Statistical analysis of participants’ responses.

Understanding the “what”, not the “why”.



Question 10

Data that is collected directly from customers of an organization is known as _______.

(Place an “X” in the field to the left of your answer)

1st party data

2nd party data

3rd party data

4th party data

Question 11

___________________ is about how a business should communicate about the product.

(Place an “X” in the field to the left of your answer)

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Question 12

___________________ reflects the details of a marketing strategy.

(Place an “X” in the field to the left of your answer)

Corporate Strategy

Mission Statement

Marketing Plan

Business Unit Strategy

Question 13

Which of the following are part of a marketing plan?

(Place an “X” in the field to the left of your answer)

What products or services will be launched?

Who is the target market?

How will success be measured?

All of the above

Question 14

A ___________________ is a compilation of characteristics about a specific target audience segment.

(Place an “X” in the field to the left of your answer)

Customer persona

Customer attributes

Customer qualities

Customer description

Question 15

Walmart has the ability to bring in inventory at a high efficiency and at a low cost.

This is an example of a strong _________.

(Place an “X” in the field to the left of your answer)

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Question 16

Kraft foods discovered through research that more men are involved in grocery shopping compared to years past, so they decided to put more men in their commercials.

This is an example of Kraft adjusting their _________.

(Place an “X” in the field to the left of your answer)

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Question 17

Campbells also noticed the increase in male shoppers, so they introduced a new soup called Beer-n-Cheese with Beef & Bacon flavor.

This is an example of Kraft adjusting their _________.

(Place an “X” in the field to the left of your answer)

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Question 18


A typical corporate strategy would include ___________________.

(Place an “X” in the field to the left of your answer)

Competitive advantage

Marketing plan

Advertising budget

Measurable marketing objectives

Question 19

Which one of the following marketing objectives would be considered measurable?

(Place an “X” in the field to the left of your answer)

Reduce call center calls by 25% by end of year.

Reduce the average response time on social media.

Acquire 25 email signups.

Increase sales by end of first quarter.

Question 20

Which of the following is
not
part of a typical marketing plan?

(Place an “X” in the field to the left of your answer)

Customer personas

Brand report

Marketing objectives

Description of marketing channels

2

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