Outline a few ideas of how you will employ social advertising for the company you chose to focus on.
- Based on our reading, what types of social media ads may be most useful for you? Which platforms?
- What types of ad creative will you use? Why do you believe this will be effective for you?
- What will the be objective of your social ads? How will you measure effectiveness?
- Who creates the content published in social channels? What kind of content can be published?
- How do social media marketers utilize SEO and SMO to meet marketing objectives?